List down all the professional achievements and experience you have and add them to the profile. Showcase professional experience and achievements Write a clear, compelling headline and a summary. Showcase the best version of your professional or business skills on your profile. Your LinkedIn profile is your digital identity or digital asset. Optimize Your LinkedIn Profile Craft a compelling headline and summary Now, let’s dig into how you can unlock the power of LinkedIn for B2B lead generation. But before that, here are some interesting statistics about B2B lead generation on LinkedIn,Ĩ2% of B2B marketers rely on LinkedIn for prospecting, nurturing, and closing potential leadsĦ2% of B2B marketers claim that they have successfully generated leads on LinkedIn In this article, we will explain how you can tap into the potential of LinkedIn for lead generation. For B2B marketers, LinkedIn is a one-stop shop for achieving lead generation goals. Given that there are over 100 million business professionals on the platform, LinkedIn is a perfect platform for B2B lead generation.Īre you using LinkedIn to generate leads? Leave us a comment about your experience.LinkedIn allows B2B marketers to connect one-to-one with the major decision-makers resulting in fostering authentic business relations. LinkedIn Lead Gen forms have proven to be successful with LinkedIn Sponsored Content Campaigns. For example, leveraging the Zapier integration to seamlessly push leads into an email marketing drip campaign. Integrating LinkedIn Lead Gen Forms with the tools you and your team are already using makes streamlining and automating your marketing process easier. Whether you want to push the leads into your CRM, notify your sales team via email, or even send a slack notification–Zapier can do it! One of the best parts about using LinkedIn Lead Gen forms is how easy you can integrate the forms with Zapier. Easy Lead Gen Form Integration with Zapier Getting them to another landing page will allow you to remarket to them in the future and on additional platforms. Whatever you land on, make the “give” enticing so that your prospect clicks. Instead of adding generic thank you copy, use this step as a way to promote a special offer or a white paper download. LinkedIn Lead Gen forms require a thank you page giving you the opportunity to lead your prospect to another landing page. Redirect your LinkedIn leads… then remarket to them While we always recommend testing the number of fields you include on a form, Unbounce published that having 3-5 fields typically results in a 20% conversion rate, whereas the conversion rate goes down to 15% when you ask for 6 or more fields. In turn, this will help generate leads because the simpler the form fill ask, the more likely people will submit. The form will autofill the requested information, resulting in a seamless and easy submission for the user. Fewer Steps, More Info, Higher Conversion Ratesīecause LinkedIn Lead Gen Forms live on LinkedIn, you’re simplifying the form fill process for your prospect without having to put forth more effort. Since LinkedIn Lead Gen Forms are native to LinkedIn, your prospects have fewer steps to complete, increasing your conversion rates.Īlthough the tool has been around for quite some time, we wanted to break down exactly why you should be leveraging Lead Gen Forms on your B2B lead generation campaigns. LinkedIn launched Lead Gen Forms in November 2017 as a solution to help advertisers capture quality leads using forms that are native to the platform and pre-filled with LinkedIn profile data. LinkedIn Lead Gen Forms help capture and generate qualified leads with pre-filled data. That means you could be targeting over 100 million professionals every day when you use LinkedIn Lead Gen forms. According to Foundation, there are 260 million LinkedIn users logging in each month and 40% of these active users use LinkedIn daily. Plus, they have a mobile-friendly design and look flawless on the LinkedIn app.Īdvertising on LinkedIn is key for generating B2B leads due to the number of business professionals on the site. Not only are they completely free to use, but LinkedIn Lead Gen forms also work with all Sponsored Content campaigns to capture important lead information and generate leads. LinkedIn Lead Generation Forms are a powerful tool for B2B lead generation.
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